Amazon Prime Day, originally a one-day event launched in 2015, has transformed into a biannual shopping fest lasting four days. It has become a major rival to Black Friday, with a wide range of deals for Prime members. Other retailers are holding competing sales to attract consumers, especially for summer essentials and outdoor gear. Notably, Brooks Brothers is offering a 30% discount on their apparel for their July 4th sale. Meanwhile, Cozy Earth is running a 35% off promotion on linens and pajamas, highlighting their quality offerings.
Prime Day has evolved into a biannual shopping event that rivals Black Friday, with deep deals and a four-day shopping festival for Prime members.
Other brands have noticed Prime Day's growth, setting up competing sales for summer essentials, outdoor gear, and home goods.
Brooks Brothers is offering 30% off on their items, including summer shorts and button-downs, as part of their July 4th sale.
Cozy Earth is providing 35% off sitewide on linens and pajamas, showcasing their quality summer-ready products through a special promotion.
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