Ty Haney has returned to Outdoor Voices as a partner and co-owner, aligning with the brand's relaunch of a new collection. She began working with the company again after a private equity firm acquired it. Outdoor Voices, which peaked in 2018 at a $110 million valuation, faced significant challenges including a drop to $40 million in early 2020 and the departure of Haney as CEO. Despite reporting a profitable month in June 2020, the brand closed its stores last year. Haney's strategy involves attracting Gen Z with innovative, stylish activewear.
Ty Haney has rejoined Outdoor Voices as a partner and co-owner, aiming to revitalize the brand with a focus on 'fashion-forward and sexy' activewear for Gen Z.
The peak valuation of Outdoor Voices was $110 million in 2018, but it dropped to $40 million by early 2020 after issues with leadership and market performance.
Collection
[
|
...
]