Crave New World, a new microwavable meal company, launched in March, targets college students with nostalgic comfort foods like lasagna and mac and cheese. By partnering with fraternities for promotional events and encouraging social media engagement, they have rapidly gained traction on campuses. Founder Matthew Brag, drawing from his past of consuming primarily processed foods, aims to provide higher fiber, allergen-free meals while avoiding trendy health fads, positioning the brand as both fun and healthier for a student audience.
People in the house liked them so much, we almost didn't have enough to make the TikToks," Jacob Avram, said recently. "I played director for my frat brothers: 'Take a bite, say 'Mmm.' Act like it tastes good.'
I didn't eat fruits or vegetables growing up," said Matthew Brag, the company's founder. "Stouffer's was, like, sixty percent of my diet." He emphasizes his goal of healthier options.
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