Emerging markets, driven by mobile technology and digital-native populations, are creating innovative fintech solutions that differ from Western models. Nadia Costanzo, leading Wise’s expansion in these regions, emphasizes a tailored regional approach rather than a one-size-fits-all strategy. In Latin America, where each country has distinct regulatory environments, Wise aims to offer comprehensive services to meet customer demands for cross-border transactions. The rise of fintech in these areas poses significant challenges and opportunities for established financial institutions looking to adapt to the changing landscape.
In Brazil, Wise holds approximately 25% of the market share in cross-border transactions. That's because we're offering a more convenient product. It is more transparent and less costly than traditional financial services.
Each country in Latin America presents unique opportunities and regulatory conditions. Wise prioritizes depth over breadth, ensuring the whole product offering to customers.
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