Merrilee Kick invented BuzzBallz in 2009 during a challenging period as a teacher in Texas facing divorce. She envisioned a cocktail in a durable plastic container inspired by a snow globe. Despite numerous rejections for business loans, she secured funding using collateral from her family. BuzzBallz evolved to dominate the single-serve premixed cocktail market, and it became the fastest-growing ready-to-drink brand in the UK after its launch. In 2022, Sazerac acquired the company for around $500 million, significantly boosting Kick's wealth.
Merrilee Kick invented BuzzBallz in 2009 while facing financial struggles as a teacher, creating a successful cocktail product that revolutionized the ready-to-drink market.
BuzzBallz became the US's best-selling single-serve premixed cocktail and the fastest-growing ready-to-drink brand in the UK after launching there in 2022.
After being turned down for numerous loans, Kick secured funding by offering her mum's cows and her old car as collateral, underscoring her determination.
BuzzBallz's unique packaging and marketing strategy have led to organic growth through word-of-mouth, making it a recognizable choice in stores and at events.
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