Different AI platforms return divergent brand recommendations for shopping-related queries. BrightEdge analyzed tens of thousands of questions provided to ChatGPT, Google's AI Overviews, and Google's AI Mode in Search. Platforms disagree on brand recommendations for 61.9% of queries, while all three platforms show brands in just 33.5% of cases. In 4.6% of instances, none of the platforms recommend any brands. Google AI Overviews leads with brand mentions in 36.8% of queries. Disagreement is highest for healthcare (68.5%), then education (62.1%), and finance (57.9%).
The domain of AI has quickly gone from seeking answers from a chatbot to getting multi-step web-based work done for you, like booking restaurant tables, adding stuff to your Amazon cart, and performing deep back-and-forth research. But it looks like the answers you get, especially when it comes to online shopping, depend on the AI chatbot you are using. "Platforms disagree on brand recommendations for 61.9% of queries," says an analysis conducted by BrightEdge.
According to BrightEdge's testing, these three AI platforms agree on brand picks for only 17% of the queries. In a nutshell, for the same questions, you will likely see ChatGPT recommending a different company compared to Google AI Overviews and the AI mode. If you're seeking healthcare-related advice, there's a stunning 68.5% disagreement in the brands recommended by the three AI tools, followed by 62.1% disparity for education-related queries, and 57.9% variation for questions falling within the finance industry's domain.
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