"Have you ever seen an item in a brick-and-mortar store and figured you could get it for a better price on Amazon, but couldn't string together the right keywords to find it online? Amazon Lens was designed to solve this problem by photographing an item and generating similar product results."
"Upon opening Lens Live, the Amazon Lens camera scans the products in frame and shows the top results in a carousel at the bottom of the screen. The new feature allows customers to add items directly to their cart or wishlist from the Lens Live screen."
"Amazon's AI shopping assistant, Rufus, is integrated into Lens Live and offers suggested questions and product summaries. Shoppers can ask Rufus questions about a product and receive answers without leaving the Lens Live camera view."
"The primary difference between Amazon Lens and Lens Live is interactivity and convenience. Amazon Lens requires users to take a live photo, upload a photo, or scan a product's barcode. Once the media is uploaded, the user is taken to the traditional Amazon shopping list of products, tapping into each one to see frequently asked questions and product features."
Lens Live scans products in real time using the Amazon Lens camera and displays top matching results in a bottom carousel. Customers can add items directly to their cart or wishlist from the Lens Live screen. The AI shopping assistant Rufus is integrated into Lens Live and offers suggested questions and product summaries; shoppers can ask Rufus about a product and receive answers without leaving the camera view. Unlike Amazon Lens, which requires a photo upload or barcode scan that redirects to the product list, Lens Live keeps users on a single screen and supports scanning multiple products without leaving the app. The feature is available to some US users on iOS.
Read at ZDNET
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