"Trader Joe's fans are a dedicated lot, and they like to show off their fandom when lugging home their latest haul. This has led to swarms of people descending on stores whenever a new bag is released, particularly Trader Joe's viral mini tote bags, which rapidly sell out every time they are stocked. This combo of limited-time offerings and fervent fandom has also created a robust online resale market for Trader Joe's reusable bags, which sell far above the price in store."
"Like Trader Joe's mini tote bags, the insulated cooler bags have been popping in and out of stores for several years in different colors, each one seemingly more in demand than the last. The newest color is a tealish dusty blue color, and it's already showing up on eBay, selling at more than triple its in-store retail value of $8.99. The insulated cooler bag is one of Trader Joe's larger offerings, holding up to eight gallons,"
Limited-edition Trader Joe's reusable bags trigger frequent store rushes and strong resale demand. Insulated cooler bags have appeared in various colors over several years and often sell out quickly. The newest tealish dusty-blue insulated cooler holds up to eight gallons and retails in store for $8.99. The new color is already listed on resale sites like eBay for more than three times its retail price. The cooler's size and insulation suit a grocery chain known for popular frozen foods. Social media fan accounts on Instagram and Reddit have reacted enthusiastically, fueling bidding wars and prompting high online prices.
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