See's Candies, established in 1921, became notable for its homemade candy and expanded quickly throughout Los Angeles. During The Great Depression, Charles See introduced a bulk discount model to combat declining sales, offering companies savings of up to 25% on large orders. This strategy remains a key practice for the company today, promoting business gifting solutions, including customization with company logos. In addition to chocolates, bulk pricing extends to various other products, supporting See's reputation as a go-to for corporate gifts.
The company offers savings of up to 25% to companies that buy boxes of chocolate in large quantities. It even offers to print company logos on the chocolate boxes.
During The Great Depression, See was concerned about declining sales. Rather than wringing his hands or lamenting his fate, he brainstormed ways to make his company recession-proof.
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