Trump's New Fragrance Doesn't Smell Like Success
Briefly

Victory 47 for Men is the latest addition to Donald Trump's fragrance line, marketed as offering rich, masculine notes. It is priced at $249 for 3.3FL OZ, which positions it among luxury competitors. User reviews suggest it has an unfavorable rating of 1.9 out of 10 and describe it as oriental-fruity, yet no specific scent details are provided. The US celebrity fragrance market has grown significantly, reaching $148.5 million in the past year, indicating increasing demand across various market segments.
Victory 47 for Men promises 'rich, masculine notes with a refined finish,' but the scent profile is undisclosed. Initial reviews score it at just 1.9 out of 10.
Celebrity fragrances in the US generated $148.5 million between August 2022 and 2023, reflecting a 30 percent increase over the previous year.
The $249 price point for Victory 47 for Men places it above most celebrity fragrances, which range from low-end offerings at $25 to affordable luxury around $140.
Celebrity fragrances often appeal to a broad consumer base, especially as demand for such products continues to rise in the competitive scent market.
Read at WIRED
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