""continues to resonate and drive skincare sales.""
""We saw space for growing K-beauty trends in both skincare and makeup,""
""We moved with agility to build a complementary and largely exclusive pipeline, including a portfolio of new and many exclusive brands throughout 2025, like a new Medicube, TIRTIR, Fwee, and Unleashia.""
""benefited from newness and social media virality.""
Ulta Beauty expanded its South Korean beauty collection and exclusive K-beauty brand portfolio in 2025, adding brands such as Medicube, TIRTIR, Fwee, and Unleashia. The K-beauty assortment continues to resonate and drive skincare sales and attracts younger customers through social-media-viral products like Starface. Ulta is the only U.S. retailer selling Medicube and maintains a long-standing exclusive partnership with Peach & Lily. Third-quarter net sales reached $2.9 billion, a 12.9% year-over-year increase, with same-store sales up 6.3%. Ulta's stock rose almost 6% after-hours and is up roughly 33% over the past year.
Read at Business Insider
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