"Cyber Monday alone generated $1.03 billion (a 4.2% increase YoY) in online BNPL sales with most transactions happening on mobile devices, per Adobe Analytics. Overall, consumers spent $14.25 billion online on Cyber Monday. To put that into perspective, BNPL made up for more than 7.2% of total online sales on that day. As for Black Friday, eMarketer reported $747.5 million in online sales using BNPL services with platforms like PayPal finding a 23% uptick in BNPL transactions."
"A Deloitte survey forecast that consumers would spend about $650 million over the Black Friday-Cyber Monday stretch-a 15% jump from 2023. "US retailers leaned heavily on discounts this holiday season to drive online demand," Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement. "Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday.""
Financially strained and cautious consumers relied heavily on buy now, pay later (BNPL) services over the Black Friday–Cyber Monday weekend. Cyber Monday produced $1.03 billion in online BNPL sales, a 4.2% year-over-year increase, while overall Cyber Monday online spending reached $14.25 billion and BNPL comprised more than 7.2% of that total. Black Friday BNPL sales hit $747.5 million, with PayPal seeing a 23% uptick. Zip reported 1.6 million BNPL transactions across 280,000 locations, led by Millennials (51%), and shoppers favored electronics, apparel, toys, furniture, and tech.
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