The home goods market has experienced significant changes over the past five years, transitioning from a boom during the pandemic to a current slump as consumers favor travel over physical items. Generative AI is potentially altering shopping behaviors amid economic uncertainty and tariffs. Kate Gulliver, CFO of Wayfair, has witnessed this evolution, joining the company in 2014 when it had $1 billion in sales. Now, Wayfair generates $12 billion in revenue with 12,000 employees. Gulliver's career trajectory has been influenced by immediate opportunities, and her dual role gives her insight into various company departments.
The home goods category has seen twists and turns over the past five years: a pandemic-era boom and then a slump when consumers pivoted toward travel and experiences.
Wayfair has grown significantly since Kate Gulliver joined as head of investor relations in 2014, evolving from $1 billion in sales to $12 billion.
Gulliver, now CFO and CAO, manages HR, finance, real estate, legal, compliance, corporate affairs, and communications, situating her at the company's backbone.
Her career evolution at Wayfair has been guided by immediate opportunities rather than long-term goals, emphasizing adaptability in her professional journey.
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