"Shopping for an artificial Christmas tree can be overwhelming, especially when you're doing it online. You'll find yourself staring at product photos, wondering: How realistic does it actually look? Will it shed all over my living room? Can you see daylight through the branches? Are the branches strong enough to hold that lopsided homemade macaroni ornament you've hung on your tree since 2004?"
"The judges didn't know the brands. They didn't know the prices. They didn't even speak to the assemblers about how the construction of each tree went. They evaluated each tree based solely on how it looked and felt. After our day of testing, we allowed every assembler the chance to take their tree home and set it up for their family. Most did and shared their notes. We've added their feedback on how the assembly process went at home, plus photos of the fully decorated trees."
Ten popular artificial Christmas trees were brought into a studio and judged blind by three interior designers. Ten volunteer assemblers unboxed, built, and fluffed every tree during a morning of testing. Trees from three top brands (Balsam Hill, King of Christmas, and National Tree Company) were included. Judges evaluated each tree based solely on how it looked and felt, without knowing brand or price and without speaking to assemblers about construction. After testing, assemblers were allowed to take trees home, most shared notes about at-home assembly and decoration, and photos of fully decorated trees were collected. Popular online reviews informed the selection process.
Read at WIRED
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