David's Bridal is pivoting from being a traditional dressmaker to a technology platform within the wedding industry. The launch of Pearl Planner, an AI planning tool that connects users with vendors, marks this new approach. This transition is aimed at monetizing generative AI and minimizing the risks associated with traditional inventory management. After two bankruptcy filings in the last seven years, the company is focusing on an asset-light strategy, with an emphasis on AI technology, as led by CEO Kelly Cook.
David's Bridal, after 75 years as a dressmaker, will transform into a technology platform for the $70 billion wedding industry, starting with Pearl Planner, an AI tool for couples.
Kelly Cook emphasizes a shift from inventory management to AI-driven strategies, highlighting the company's asset-light approach that prioritizes technology in decision-making.
Collection
[
|
...
]