"Pecans are nutritious, packed with vitamins A, B, and E, omega-3s, and impressive amounts of manganese, zinc, and copper. They boast the highest antioxidant content of any tree nut."
"Odwalla's then-CEO Greg Steltenpohl suggested that to achieve true environmental sustainability in business, a new company would need to be built from the ground up, not through conventional methods."
Laura Shenkar launched PKN, a pecan milk brand, after recognizing the need for sustainable alternative milk options. Influenced by a conversation with Greg Steltenpohl, she saw that major brands focused on traditional crops like almonds. Pecans, with their nutrient-dense profile and low environmental impact, offered a viable alternative. They do not require significant ecological intervention and are wind-pollinated, making them a more sustainable choice in the alternative milk market. Shenkar's initiative exemplifies innovative thinking in addressing environmental concerns in the beverage industry.
Read at Fast Company
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