Laura Shenkar launched PKN, a pecan milk brand, after recognizing the need for sustainable alternative milk options. Influenced by a conversation with Greg Steltenpohl, she saw that major brands focused on traditional crops like almonds. Pecans, with their nutrient-dense profile and low environmental impact, offered a viable alternative. They do not require significant ecological intervention and are wind-pollinated, making them a more sustainable choice in the alternative milk market. Shenkar's initiative exemplifies innovative thinking in addressing environmental concerns in the beverage industry.
Pecans are nutritious, packed with vitamins A, B, and E, omega-3s, and impressive amounts of manganese, zinc, and copper. They boast the highest antioxidant content of any tree nut.
Odwalla's then-CEO Greg Steltenpohl suggested that to achieve true environmental sustainability in business, a new company would need to be built from the ground up, not through conventional methods.
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