"Wix merchants link their site directly to a Pinterest account from the Wix dashboard. Once connected, the store's product catalog is automatically synced, meaning all changes (including new items or updated prices) appear on Pinterest, as well. Merchants can then run targeted Pinterest ads to the platform's users. When they click on the ads, they are taken back to the merchant's Wix site for checkout."
""Wix wants to empower anyone to build, manage, and grow a successful ecommerce business. Our strong multichannel selling and marketing capabilities expand merchant reach by enabling them to showcase their products on different platforms," said Greg Sisung, Head of Sales Channels at Wix. "This integration with Pinterest is fulfilling a much-demanded user need, and we're bringing our merchants greater ability to generate revenue and succeed online.""
Wix enables merchants to connect their Wix sites to Pinterest to sync product catalogs and run targeted ads that send users back to Wix checkouts. Catalog synchronization happens automatically, reflecting new items and price updates on Pinterest without manual effort. Advertisers can create Pinterest campaigns while maintaining checkout on their own Wix sites. The setup requires no technical skills, allowing merchants of any size to adopt the channel quickly. The integration is available in multiple languages and reinforces Wix's multichannel selling strategy alongside integrations such as YouTube, ActiveCampaign, and Printful.
Read at TechRadar
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