Beginning in October 2025, Meta will cease political, electoral, and social issue advertisements on its platforms in the EU due to the Transparency and Targeting of Political Advertising (TTPA) regulation. The company contends that the TTPA imposes unmanageable legal and operational requirements. These new restrictions on advertising practices are seen by Meta as excessive, limiting relevance and creating compliance uncertainty. Despite its efforts to collaborate with EU policymakers, Meta concluded it had no choice but to halt advertising in this domain. The suspension is specific to the EU, with advertising tools remaining available elsewhere.
Beginning in October 2025, Meta will cease allowing political, electoral, and social issue advertisements on its platforms within the European Union due to new TTPA regulations.
Meta argues that the new TTPA regulations impose unworkable legal and operational requirements that limit ad relevance and create compliance uncertainty.
Since 2018, Meta has emphasized transparency in political advertising by requiring advertisers to verify identity and disclose location, archiving compliant ads in a public Ad Library.
The TTPA imposes broad limitations on targeting and delivering political and social issue ads, which Meta warns will reduce advertiser effectiveness and compromise information quality for voters.
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