"Britain's data protection regulator issued 17 preliminary enforcement notices and sent warning letters to hundreds of website operators throughout 2025, a pressure campaign that brought 979 of the UK's top 1,000 websites into compliance with cookie consent rules and gave an estimated 40 million people-roughly 80% of UK internet users over age 14-greater control over how they are tracked for personalized advertising."
"The enforcement campaign began in January 2025 when the ICO assessed the top 200 UK websites and communicated concerns to 134 organizations. Enforcement Threats Drive Behavioral Change Of the 979 compliant sites, 415 passed testing without any intervention. The remaining 564 improved practices after initially failing, following direct engagement from the ICO. The regulator sent letters that underlined their compliance shortcomings, opened investigations when letters failed to produce changes, and issued preliminary enforcement notices in 17 cases."
The Information Commissioner's Office issued enforcement notices and warning letters across 2025 to enforce cookie consent rules. The campaign targeted three compliance areas: prior placement of non-essential advertising cookies, parity of reject and accept actions, and placement of non-essential cookies without consent. The campaign achieved compliance on 979 of the UK's top 1,000 websites, affecting an estimated 40 million people. Of those sites, 415 passed testing without intervention and 564 improved after engagement. Seventeen preliminary enforcement notices were issued and investigations opened when letters failed to produce changes. Twenty-one websites remain non-compliant and enforcement continues.
Read at The Cyber Express
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