"Cinnaholic is known for its gooey, rich vanilla-frosted rolls that are sweet, but not too sweet, and large enough to split with another person."
"An all-time favorite is the Very Berry Roll, which is topped with fresh strawberries and blueberries and a raspberry jam drizzled on top."
"Shannon Zamfirescu, who is from the Bronx, is a longtime vegan and moved to the Bay Area to work in tech."
"We decided to invest in it. We wanted to be together again as a family, not just me out here."
Cinnaholic, known for its vegan cinnamon rolls, gained popularity after its 2010 opening and a boost from Shark Tank in 2014. The flagship Berkeley store closed in 2023 due to the building's sale, leaving the Bay Area without any locations. A new shop is set to open in a food court on Hearst Avenue, offering a variety of rolls, including the Very Berry Roll. Shannon Zamfirescu, a longtime vegan, and her brother decided to invest in the business to reconnect as a family.
Read at The Oaklandside
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