Ben & Jerry's is renowned for its extensive range of ice cream flavors, currently offering nearly 100 varieties, including many dairy-free and gluten-free. The flavor lineup is dynamic, with some flavors being discontinued and others periodically revived. The brand even recognizes its less successful flavors through the "Flavor Graveyard" on its website, which serves as a quirky tribute and is also a physical location in Vermont, attracting over 300,000 visitors annually. Among the discontinued flavors are some that held special nostalgic value, like 'Fossil Fuel,' which encourages fans to express their desires for a comeback.
Ben & Jerry's is known for its diverse flavors, with nearly 100 options available today, including dairy-free and gluten-free choices, but it frequently updates its lineup.
The 'Flavor Graveyard' on its website honors discontinued flavors, and the actual site in Vermont attracts over 300,000 visitors annually, commemorating flavor flops.
While some flavors are removed due to poor popularity, others, like Fossil Fuel, have nostalgic value, prompting fans to request their return to stores.
To engage customers, Ben & Jerry's invites ice cream lovers to voice their preferences for returning discontinued flavors, fostering a sense of community and nostalgia.
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