Why people keep walking into Berkeley shoe stores instead of clicking online
Briefly

Berkeley has developed into a haven for specialty shoe stores, housing at least six independently-owned retailers and three shoe repair shops. This community encourages local shopping by offering quality products tailored to enhance walking experiences. Elmwood Village Shoes stands out by providing personalized services, measuring customers' feet and recommending styles that combine comfort and aesthetic appeal. Owners like Mark Freeberg focus on high-quality European brands, catering to those seeking stylish footwear for both casual and formal outings. This thriving local market shows resilience against e-commerce through impeccable customer service and diverse product offerings.
"Shoes are something that people like to come into a store to touch and feel and get professional help with... We offer a personalized experience." - Jason Kohn
Read at www.berkeleyside.org
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