"We announced it as a public-private partnership between Netflix and PBS because it was so important that we not only got the incredible reach that Netflix offers, but also that we were still available for all children across the U.S. on PBS. And it's fantastic that it's the same time, day, and date, but that part was by design, for sure. And listen, we had a long partnership with HBO."
"We still have a library deal so that there are still some seasons on HBO Max, but HBO Max was clear that children's was not their priority. So we don't take it personally, and we still have a great relationship, but Netflix is such a great place for us to be. As of today, we are reaching children in 190 countries. That's 330 million households in over 30 languages, and it's the first time in 56 year"
Sesame Workshop is launching Season 56 simultaneously on Netflix and PBS Kids to retain global reach while ensuring free access for U.S. children. The organization shifted from HBO after HBO Max deprioritized children's programming but retains a library deal. The Netflix partnership extends reach to 190 countries, 330 million households, and over 30 languages. The organization faces government funding cuts, changing media habits, and AI's effects on education. Leadership emphasizes balancing risk-taking with protecting brand trust and prioritizing emotional well-being and kindness as essential skills for children's development.
#public-private-partnership #streaming-distribution #childrens-emotional-well-being #ai-in-education #funding-challenges
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