"The Competition and Markets Authority (CMA) found that AA Driving School and BSM Driving School illegally omitted a mandatory £3 booking fee from their advertised upfront prices. This practice, known as drip-pricing, meant learner drivers were not shown the full cost initially."
"CMA chief executive Sarah Cardell stated, 'If a fee is mandatory, the law is clear: it must be included in the price from the very start - not added at checkout - so consumers always know what they need to pay.'"
"The combined refunds and penalty will amount to nearly £5 million. Individual refunds will vary based on the number of lesson packages purchased, averaging around £9 per customer, totaling more than £760,000."
The UK Competition and Markets Authority (CMA) has fined AA Driving School and BSM Driving School a total of 4.2 million for engaging in drip-pricing. This practice involved omitting a mandatory booking fee from advertised prices, misleading customers about the total cost. Over 80,000 customers will receive refunds, averaging around 9 per customer. This penalty marks the CMA's first enforcement action under new consumer law powers, emphasizing the importance of transparent pricing for consumers.
Read at www.independent.co.uk
Unable to calculate read time
Collection
[
|
...
]