Football finance expert Kieran Maguire forecasts that Wrexham's valuation could soar to £150 million following their promotion to the Championship, a staggering 7,400% increase since the club was purchased for about £2 million in 2021. This marks Wrexham's return to the second tier for the first time since 1982. The club will see enhanced revenue from TV rights and sponsorship opportunities. This valuation spike reflects the appeal brought by celebrity owners Ryan Reynolds and Rob McElhenney, potentially increasing their financial stature in upcoming seasons.
"I suspect promotion was factored into the original valuation to a degree, but with the brand connection to the owners and now being 46 games away from the Premier League, that could add on another 50% to the value," Maguire told BBC Sport.
Reaching the second tier for only the second time in the club's history means access to more revenue. TV payments will rise, and it is likely so too will the value of sponsorship deals.
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