The article discusses JBS, the world's largest meat company, and its pledge to clear its beef supply chain and protect the Amazon rainforest by 2025. Despite the commitment, various stakeholders, including ranchers and industry leaders, express doubts about the feasibility of this promise due to ongoing deforestation driven by beef production. An investigation revealed that illegal cattle laundering and land ownership challenges obstruct progress, leading many to deem JBS's targets as unachievable. JBS contested these findings, emphasizing the complexity of the sector's issues and their ongoing efforts to address deforestation.
JBS's commitment to achieve deforestation-free sourcing by 2025 is met with skepticism from frontline workers who doubt its feasibility given ongoing illegal practices.
Ranchers express belief in the goal but also highlight the obstacles, stating that resolving illegal cattle laundering and land ownership issues makes the deadline impossible.
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