"Disney's success is significant for the industry because it will be the first time the US company has bought Champions League rights and demonstrates the widening appeal of the competition to broadcasters and streamers."
"Uefa and UC3 last year secured increases of between 20% and 30% on their existing deals in the auction for the biggest five European markets of the UK, Spain, Germany, Italy and France."
"The recent auction was for Champions League rights in Austria, Belgium, Brazil, Bulgaria, Canada, Central America, Czechia, Denmark, Finland, Mexico, Norway, Poland, Portugal, the Republic of Ireland, Romania, Slovakia, South America, Sweden, and Switzerland."
Disney+ has acquired live broadcasting rights for men's Champions League matches, marking its first entry into this domain. The auction for these rights included 19 TV markets for the 2027-31 cycle, with Disney named as the preferred bidder in several European countries, including Sweden. This acquisition reflects the growing appeal of the Champions League to broadcasters and streamers. Uefa has seen significant increases in broadcast deals, indicating a rising demand for football content across various regions.
Read at www.theguardian.com
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