Eurovision now requires participants to navigate an exhausting social media landscape, reducing the spontaneous whimsy that once characterized the competition. In preparation for their performances, artists must generate engaging content across various platforms, leading to potentially watered-down creative expressions. Nevertheless, some contestants have embraced the trend, producing unique alternate versions of their songs, like Lithuania's choir-inspired Tavo Akys. The dynamic landscape of social media is not only influencing the performances but also how the voting can be swayed, highlighting a fundamental shift from past Eurovision norms.
In 2025, a Eurovision artist needs to tread on eggshells to avoid putting a foot wrong during months-long internet exposure, but must also stay interesting enough to attract likes and follows.
This year's standouts on that alternate content score include Lithuania's Katarsis supplying a more intense choir-laden version of their alt-rock entry Tavo Akys.
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