European trips to the US saw a downturn in early 2025, influenced by political tensions and previous boycotts. However, price reductions and promotional offers have begun to revitalize interest among European travelers, particularly UK tourists. By May, major travel platforms noted a rebound in bookings, attributed to competitive pricing strategies. While the overall demand for transatlantic flights remains fluctuating, some firms report slight increases in bookings, pointing to a potential ongoing recovery despite broader challenges in international travel demand.
We did observe a softening in bookings to the US between January and April this year - a dip that goes beyond the usual seasonal adjustments,
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