The Great European Bake-Off: if the EU wants closer integration, how about using pop culture? | Paula Erizanu
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The Great European Bake-Off: if the EU wants closer integration, how about using pop culture? | Paula Erizanu
"It was both enjoyable and strange to see the EU enlargement commissioner, Marta Kos, present the news on Moldovan TV a couple of months ago. For one thing, she is Slovenian and she is also a diplomat, not a news anchor. But there she was, announcing that Moldova had made more progress in the last three years than it had in the previous 30, and that negotiations for our country to join the European Union would open soon."
"It was equally surprising to spot Kos in the Instagram stories of leading Moldovan influencer siblings Emilian and Nina Cretu at the end of August she had invited them to her house in Brussels for a Moldovan pie-making workshop. Kos even brought together the two heads of Moldova's biggest Orthodox churches for a meeting, in spite of their mutual animosity."
Marta Kos, the EU enlargement commissioner and a Slovenian diplomat, appeared on Moldovan TV to announce rapid progress and imminent EU accession negotiations. She invited Moldovan influencers Emilian and Nina Cretu to a pie-making workshop at her Brussels home and convened the two heads of Moldova’s largest Orthodox churches despite their animosity. The EU is adopting less technocratic, more everyday outreach to involve civil society and the public in enlargement, unlike the 2004–2013 expansion focused on political elites. Candidate countries view membership as a lifeline, yet accession remains an arduous technical process with lengthy negotiations. Public support varies by country.
Read at www.theguardian.com
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