Jeff Bezos is entering the electric vehicle market by backing Slate, a company set to release an affordable electric pickup truck priced between $20,000 and $25,000 in the coming year. This move directly challenges Elon Musk's Tesla, which is currently facing challenges after a tough quarter. The Slate pickup will feature customizable kits and has two battery options, but it still falls short in range compared to competitors like Tesla's Cybertruck and Ford's F-150 Lightning. CEO Chris Barman aims to succeed where others, like Rivian, have faltered, though the EV market's current slowdown poses significant challenges.
"We are building the affordable vehicle that has long been promised but never been delivered," CEO Chris Barman commented.
The Slate pickup will be made in Indiana and can be modified with kits, allowing buyers to convert it into an SUV.
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