Broadcom has streamlined its VMware partner program by cutting the lowest tier, which has stirred concern among existing partners about its implications. The decision, communicated by executive Brian Moats, is part of a broader strategy to concentrate on partners with significant customer engagement. While this aligns with Broadcom's objective to enhance business momentum, it risks alienating longstanding partners who are no longer considered viable due to the new criteria, leading to migration challenges.
The only reason we were "inactive" is because of their own stupid business decisions. Broadcom's approach has rendered many long-time partners unviable, leaving them frustrated.
Moats wrote that the "vast majority of customer impact and business momentum comes from partners operating within the top three tiers," indicating a strategic shift towards larger deployments.
Collection
[
|
...
]