BYD has initiated its entry into the Romanian market, marking the beginning of its ambitious plan to expand to 29 European countries by the end of 2025. The launch event in Romania was vast and prominently featured local influencers and media, reflecting BYD's intention to position itself as a leading provider of electric vehicles in Europe. The company debuted four models, including the affordable Atto 2 crossover, aiming to impress consumers with quality and competitive pricing as it seeks to capture market share in a rapidly growing electric vehicle sector.
BYD is entering Romania with ambitions to lead the EV market in Europe, expanding to 29 countries by 2025.
The launch event was a grand showcase, emphasizing BYD's commitment to innovation and technology in the automotive sector.
With three crossovers and one sedan, BYD aims to offer competitive electric vehicles that cater to the growing Romanian market.
The Atto 2, priced at €22,600, exemplifies BYD's strategy to deliver premium features at an affordable price.
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