Epic Games is leveraging its recent legal victory to encourage players to purchase directly through its platform, offering bonuses to circumvent App Store fees. Apple, Sony, and Microsoft's commissions on in-game purchases can be as high as 30%, while Epic's strategy allows players to retain more value. By offering a 20% return in Epic Rewards for purchases made through its payment system, Epic is not only incentivizing sales through its shop but also creating a competitive threat to other major platforms. This shift could herald significant changes in digital storefront economics.
Starting today, when you make a purchase in Fortnite, Rocket League, and Fall Guys using Epic's payment system globally on PC, iOS, Android, and the web, you'll get 20 percent back in Epic Rewards.
Apple, Sony, and Microsoft take a cut of up to 30 percent of everything you buy through their storefronts. So if you decide to buy Darth Jar Jar on PS5, Sony gets a cut of that.
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