The European Union, led by Ursula von der Leyen, is prepared to respond with new taxes on American tech giants like Google and Meta if trade negotiations with the US falter. Following Trump's temporary suspension of tariffs, von der Leyen indicated that retaliatory measures are being developed, possibly targeting digital advertising revenues. She emphasized the tension in global trade relations and the irreversible shift towards a more confrontational stance with the US, as the EU moves ahead with fines against tech companies for regulatory violations.
"We are developing retaliatory measures… There's a wide range of countermeasures ... in case the negotiations are not satisfactory."
"It's a turning point with the United States without any question. We will never go back any more to the status quo."
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