On March 29, Google will introduce user choice billing in the U.K., allowing non-game developers the option to use alternative billing systems rather than solely relying on Google Play's system. This initiative provides developers a 4% discount on Google fees. While Google claims high satisfaction rates among developers concerning its billing, the move is largely motivated by regulatory pressures from the UK's Competition and Markets Authority, which has been investigating the app store market's antitrust issues involving Google and Apple.
Google will implement user choice billing in the U.K. from March 29, allowing developers to use alternative billing options alongside Google's system, offering a 4% discount.
Google states that over 90% of developers are satisfied with its billing system, yet acknowledges that some desire more flexibility in processing payments.
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