Shein's India app, launched by Reliance Retail, has seen a significant drop in downloads, reflecting fierce competition from established platforms like Amazon and Walmart. Despite a brief resurgence due to news coverage linked to U.S. tariffs on China, experts doubt the app's sustainable growth. Since its launch, Shein operates as Reliance's technology partner, distinguishing it from its global offering, as Reliance manages all aspects of the business, including consumer data. This partnership is part of Mukesh Ambani's strategy to revamp his retail business amid a declining valuation.
Unlike earlier times, now ... [the] market is saturated with multiple options and offers, and user interest can quickly dwindle," Yugal Joshi, partner at global research firm Everest Group, told Rest of World.
Kushal Bhatnagar of Indian consulting firm Redseer, however, sees the late-April spike as a healthy sign, given that Reliance has yet to run paid marketing campaigns for Shein.
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