Startups Weekly: Different paths on the road to liquidity | TechCrunch
Briefly

This week in the startup ecosystem saw a flurry of mergers and acquisitions, providing a reassuring exit for founders amid ongoing struggles with customer retention and financial hurdles. Notable acquisitions included Mainstreet.com by Employer.com and Datadog's purchase of Eppo. Meanwhile, General Fusion announced significant layoffs due to cash flow concerns. The leadership change at AI startup 11x highlights ongoing retention challenges, as scrutiny mounts over unverified customer claims. These events underscore the varied landscape of startup strategies in response to financial pressures and evolving market demands.
This week brought us M&As from serial buyers, an exit option that may be reassuring for founders struggling with customer retention and funding headwinds.
General Fusion laid off at least 25% of its employees, with CEO Greg Twinney explaining that the Canadian fusion power company was running out of money.
Datadog bought Eppo, a feature-flagging and experimentation platform that will now operate under the brand 'Eppo by Datadog.'
The AI startup 11x came under scrutiny earlier this year for showing logos of companies that were not active customers.
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