"This is very transformative for the business. You combine all of these, and it's a very big deal for us."
"London is the linchpin of Lyft's European strategy, in the same way that New York... you have to be a strong company in New York."
"Gett's platform already connects riders to three-quarters of Greater London's registered black cab drivers, nearly doubling Lyft's total rides in the capital."
"London's black cab drivers are among the most storied - and prideful - in the world, required to pass 'The Knowledge,' a famously grueling multi-year exam."
Lyft has transitioned from a North American company to a global mobility player within a year. The acquisition of Gett's UK business positions Lyft as a leading app for London's black cabs. This follows previous acquisitions of Freenow and TBR Global Chauffeuring, reshaping Lyft's operations. Lyft's executive vice president emphasized the significance of London in their European strategy, noting the importance of connecting with London's black cab drivers, who are known for their rigorous training and expertise.
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