VUZ, a startup specializing in immersive video experiences, has secured $12 million in funding aimed at growing its presence in the Middle East and expanding into Africa, Asia, and the U.S. The pre-Series C funding round, led by the International Finance Corporation, marks a notable investment in consumer tech from an organization typically focused on financial infrastructure. VUZ distinguishes itself with unique 360-degree content offerings and exclusive partnerships with major sports leagues while competing against established platforms like YouTube and TikTok.
They are focused on emerging markets and saw us as a company that's focusing on scaling globally and also into those markets. Our work in the creators and the content space got them very excited and based on our progress and growth, there's so much potential to build upon that.
VUZ believes it has a differentiated offering: immersive, 360-degree content that puts users 'inside the experience,' whether that's the Grammys in L.A., a La Liga match in Spain, or a fashion show in Dubai.
The World Bank Group member, known more for investing in financial infrastructure and logistics across emerging markets, is making a rare bet on consumer tech and specifically, the so-called 'immersive internet.'
VUZ isn't just competing locally; it's up against global giants like YouTube, TikTok, Twitch, and Instagram, platforms that already dominate with massive user bases and strong creator loyalty.
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