In the U.S., 30% to 40% of the food supply is wasted, about 120 billion pounds, often due to aesthetic standards. 'Ugly' produce delivery services, such as Misfits Market and Imperfect Foods, aim to address this waste by providing misshapen produce direct to consumers. They potentially help save money and reduce waste, claiming up to 5 pounds saved per order. However, cost-effectiveness varies based on individual shopping habits and needs. Overall, these services encourage intentional grocery shopping and sustainability.
The USDA reports that 30%-40% of the U.S. food supply is wasted, equating to 120 billion pounds annually—325 pounds per person.
'Ugly' produce services like Misfits Market and Imperfect Foods not only combat food waste but can also be cost-effective depending on individual purchasing habits.
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