"Each CAN BARÇA restaurant will feature a fast-food section offering pizza, burgers and other popular dishes, while also including an official FC Barcelona store as part of its unique concept. This integration will allow visitors not only to dine but also to purchase official club merchandise and exclusive CAN BARÇA-branded products. The licence agreement grants the global use of the club's image rights to establish the restaurant chain."
"The initial period for opening restaurants is set at five years, followed by an additional ten-year term to recover the commercial capital invested in each establishment. As part of the project's competitive edge, the design and decoration of CAN BARÇA restaurants will draw inspiration from the club's history and identity. Historical memorabilia and signed jerseys from Barcelona players will be displayed throughout the venues, while club legends are expected to attend opening ceremonies for new branches across the globe."
CAN BARÇA will open more than ten restaurants over the first three years, focusing on America and Asia as priority markets. Each location will combine a fast-food section offering pizza, burgers and other popular dishes with an official FC Barcelona store selling club merchandise and exclusive CAN BARÇA products. The licence grants global use of the club's image rights. The opening window lasts five years followed by a ten-year period to recoup invested capital. Designs will showcase club history with memorabilia and signed jerseys, with legends attending openings. Revenue streams include royalties on food and merchandise, varying by product type.
Read at Barca Universal
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