20 Ways Social Media Changed How We Dress - SheFashionable

"Social media has changed the world in big ways, from the way we socialize to what we eat and how we spend our time. However, perhaps no industry has been more changed by it than fashion. Today, platforms like Instagram, TikTok, and Pinterest shape what we wear as much as designers and magazines ever did; influencers hold more sway over trends than supermodels, and people dress more for other people than for themselves. Here are 20 ways social media has reshaped our closets and our"

"Social media allows people to find niche fashion communities and subcultures that wouldn't have previously been so visible. This has made a lot of lesser-known fashion styles more mainstream as designers sift through social media for inspiration. 6. Direct Brand Communication One of the main changes in not just fashion, but everything we consume, is the ability for customers to communicate directly with brands through DMs, tags, and comments. This gives customers more of a voice when it comes to product development and marketing."

Social media shifted fashion leadership from supermodels and actors to relatable influencers who set trends quickly. Platforms like TikTok, Instagram, and Pinterest accelerate trend adoption and can make products viral overnight, as with Stanley Tumbler sales growing tenfold. Fashion became more casual and streetwear-focused, while avant-garde runway looks receive less attention. Algorithms personalize fashion advertising and recommendations, sometimes predicting individual tastes. Social media surfaces niche fashion communities and subcultures, bringing lesser-known styles into mainstream visibility. Customers communicate directly with brands through DMs, tags, and comments, influencing product development and marketing. Overall, social media broadened participation and sped up fashion cycles.

Read at SheFashionable