This spring, 7-Eleven launches a capsule collection, Reel Convenience, in collaboration with Long Beach's Lateral Vision. Scheduled for release on April 22, the collection emphasizes retro fishing style merged with streetwear, tapping into the current outdoor fashion trend and nostalgia for Americana pastimes. Featuring garments like caps and hoodies in muted hues that evoke weathered fishing gear, the collection celebrates a playful yet authentic aesthetic. The design choices reflect Lateral Vision's expertise in merging technical wear with lifestyle sensibility, creating versatile pieces suitable for both casual outings and outdoor activities.
The collaboration between 7-Eleven and Lateral Vision blends retro fishing aesthetics with streetwear, reflecting contemporary outdoor fashion trends and a nostalgic Americana vibe.
Reel Convenience reimagines fishing gear with updated fits and clever design details, creating a nostalgic yet modern collection for both anglers and urban dwellers.
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