"When you are at the art fair, you push the fashion to be bold and experiment no black allowed, says Belma Gaudio, at the opening of Frieze art fair in London. Gaudio is the founder of fashion boutique Koibird and an art collector, and carries a bright green Hermes bag, and her own knitted co-ords with pictures of insects to make her point."
"Crucially, unlike fashion week where an invite is essential, anyone can go along to Frieze if they pay about 60 for a ticket. This real people factor is catnip for fashion street style. At the fair this October, the crowd mixed neutrals with pops of colour. The art crowd are often well-heeled, so the signs of the super-rich Birkin bags, discreet cosmetic surgery and even fur coats were in evidence, alongside a stylish, creative crowd. Attention-grabbing outfits mixed with fashion-literate but more low-key looks."
Belma Gaudio, founder of fashion boutique Koibird and an art collector, carries a bright green Hermes bag and knitted co-ords with insect motifs. Fashion's relevance at Frieze has grown alongside the fair's expansion to more than 300 galleries and artists, attracting a wider public because tickets are purchasable rather than invite-only. The crowd mixes neutrals with pops of colour, blending attention-grabbing outfits with more low-key, fashion-literate looks. Visible signs of wealth — Birkin bags, discreet cosmetic surgery and fur coats — coexist with a stylish creative audience. Several fashion brands act as partners, integrating branding into the fair.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]