A Guide to the Icelandic Way of Living

"Steam rises from geysers on the brink of eruption, blue lagoons glow against plains of black volcanic sand, snow-covered trails fold into the mountains, and some of the world's most indulgent spas sit quietly amid it all. In Reykjavík, you might catch Björk slipping into a shop, just another local running errands. Beyond the city, moss-covered lava fields give way to sulphur rivers, glaciers push up to meet vast ice caps and waterfalls spill from basalt cliffs."

"On an island with barely one-twentieth the population of London, it's no surprise that many of its domestic goods remained secrets for so long, all shaped by its climate and temperament. For years, many of these remained Iceland's own, known mostly to those who lived with them. Tourism changed that, and suddenly the rest of the world took notice. Outerwear label 66°North, for instance, feels almost woven into the scenery, not just through billboards but in the way Icelanders wear it as a second skin."

""In Iceland people often call their jacket an , More than just a coat, it's a trusted and protective outer layer that helps you face harsh weather, and for many Icelanders it's simply essential. 66°North has been part of the Icelandic nation for a century, and over 97% of homes own at least one item. There are a few pieces that stand out as true staples that people repeatedly choose for everyday we"

The Icelandic landscape commands attention with geysers, blue lagoons, black volcanic sand, glaciers, basalt cliffs, and rapidly shifting light. A very small population and a harsh climate produced domestic goods tailored to local conditions that remained mostly unknown beyond Iceland for years. Growing tourism exposed those products to a global audience. The outerwear brand 66°North has become an integral part of Icelandic daily life and now marks its centenary while expanding internationally. Outer layers function as essential protective garments in Icelandic wardrobes, with certain staple pieces repeatedly chosen for everyday wear and weather resilience.

Read at AnOther