"I thought it was a clever way to draw attention to [AI images] because it's very worrisome. To me, as a woman, as a consumer, as a mother, I always think, what is happening? What is the difference between AI and real? How are we supposed to know? It was already disheartening at times to look at fashion magazines and see celebrities and models with retouching, but this is another level."
"You can't prompt this."
Aerie, American Eagle's lounge and lingerie brand, rejects AI-generated imagery in marketing, emphasizing human authenticity. The brand expanded its '100% Aerie Real' pledge to avoid AI in its campaigns. A new film campaign features Pamela Anderson, who advocates for natural beauty. Anderson expresses concern over the blurred lines between AI and reality, highlighting the disheartening nature of retouched images. The film contrasts lifeless AI models with real models, showcasing the importance of authenticity in luxury marketing, which increasingly focuses on craft and humanity.
Read at Vogue
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