All Gen-Z Girls in LA and NY Are Shopping These 6 Under The Radar Brands This Summer
Briefly

The article highlights the appeal of lesser-known fashion brands for Gen Z shoppers in pursuit of unique, stylish outfits. Highlighting brands like Geel for their elevated basics, Ancient Greek Sandals for quality summer footwear, and Still Here NY for trendy denim, the piece emphasizes the benefits of supporting small-scale production, sustainable practices, and diverse sizing options. With a shift away from mainstream retail, these brands offer Gen Zers a fresh perspective on fashion while allowing for the expression of individual style.
Ancient Greek Sandals does on-trend, high-quality sandals best. I mean, it's in the name. As a true Gen Zer, I want fun, interesting silhouettes that won't break the bank.
Geel provides elevated, affordable basics that have quickly gathered popularity among Gen Zers, with a focus on producing garments in small batches and a variety of styles.
Read at Who What Wear
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