Flip-flops, often associated with communal settings, are set to become the soundtrack of summer 2023, fueled by high-fashion brands. The Row, known for its luxury basics like cashmere cardigans, introduced a $670 flip-flop that quickly sold out, spurring widespread interest. Other designers like Chloe and Miu Miu showcased their unique takes on flip-flops at fashion shows, while popularity surged at high-street stores like John Lewis. Even with ongoing weather challenges, searches for flip-flops have increased significantly, indicating a demand for both high-end and affordable versions.
The luxury brand The Row, helmed by Mary-Kate and Ashley Olsen, sparked a flip-flop trend with their sold-out $670 pair, showcasing high-end market appeal.
Irina Shayk flaunted 60 euro flip-flops from Mango at Cannes, demonstrating the trend’s reach from luxury to accessible styles and the general public’s embrace of flip-flops.
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