"Petoruche is a ready-to-wear brand driven by the vision of crafting contemporary garments not just for people, but for beings, real or imagined. Photography by Lincoln Lam. The model is Morgan VanDerMaas. Stylist is Karen Yabuta. Our designs are inspired by the extraordinary, blending myth, fantasy, and the uncharted territories of imagination. Each piece we create is more than just clothing; it's a reflection of a world beyond our own, a journey into the realms where the fantastical comes to life."
"Inspired by the multi-faced, multi-armed figure of Ashura, this collection explores garments designed for bodies that extend beyond the human frame. Each piece balances quiet strength with refined minimalism, creating silhouettes that accommodate forms both familiar and unfamiliar. Photography by Lincoln Lam / Instagram: @lincolnlam._ Photography Assistant is Chester Viloria / www.chesterviloria.com / Instagram: @chesviloria Model is Morgan VanDerMaas / Instagram: @morganvandermaas Stylist is Karen Yabuta / www.karenyabuta.com / Instagram: @kya_rrrren Fashion Brand used is: Petoruche/ www.petoruche.com / Instagram: @petoruche"
Petoruche, designed by Yasunari Onodera and based in New York, launched the Ashura campaign showcasing ready-to-wear garments. The brand crafts contemporary clothing for beings both real and imagined, extending design beyond the human form. Designs draw inspiration from myth, fantasy, and uncharted imagination, particularly the multi-faced, multi-armed figure Ashura. The collection features silhouettes that balance quiet strength with refined minimalism and accommodate multi-limbed or expanded bodies. Photography for the campaign was by Lincoln Lam with assistant Chester Viloria. The model was Morgan VanDerMaas and styling by Karen Yabuta.
Read at www.kaltblut-magazine.com
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